Chanda Alicante
chandaalicante@gmail.com
I’m a Marketing & Communications Designer based in Southern California. I help companies promote their brand through digital marketing and visual communications. I possess a unique blend of creativity, strategic thinking, and excellent communication skills to effectively promote products and engage with target audiences. I am technical savvy and can easily learn new systems with ease. Marketing involves being a creative storyteller so I firmly recognize the potential of data visualization as a catalyst for evoking emotions and influencing customers.
Work Experience
Otis Elevator Company
Regional Sales Marketing & Communications Manager, Western Region | 2022 - 2023
Responsible for data visualization and storyboarding through presentations and business reviews to stakeholders for Leadership team
Focus on training sales teams and leading customer relationship building
Work with cross-functional teams including the Americas President to develop communications to shareholders and Americas C-level executives digital communications
Developed data-driven strategic high value, high impact multi-channel marketing strategies and campaigns to increase recaptures
Results:
90% success rate on 244 marketing proposal packages
RFP wins from trained sales reps resulting in over $324M revenue
Trained 18 teams throughout the U.S. in 2023, which resulted in an increase of proposal efficiencies, recaptures, and brand awareness.
Developed over 300 branded sales templates, add them to a repository for sales rep usage, and saved the company over $300k in agency fees
DE&I Leader -Appointed Chair | 2022 - 2023
National Chair for the Pan-Asian & Pacific Islander ERG. Effected diversity scores within the AAPI community by 5%. Recipient of the global ERG Leader of the Year award for 2023. Developed programming for global ERGs that are used as best practices for other Fortune 500 companies.
Senior Project Manager - Sales Marketing & Internal Communications | 2019 - 2022
Responsible for data visualization and storyboarding through presentations and business reviews to stakeholders for Leadership team
Work with cross-functional teams including the Americas President to develop communications to shareholders and Americas C-level executives digital communications
Utilize market trends to turn leads to sales enablement targets
Worked with HR Directors to develop crisis communication during the pandemic.
Served as events manager for regional events
Responsible for internal communications for change management and training programs.
Results:
93% success rate on 44 marketing proposal packages resulting in $82M
Development of over 78+ crisis communications in 2020 including development of app for employees to preform covid checks prior to returning to work.
Full event coordination for Regional Leadership Summit and Regional Sales and Operations Award Ceremony
Developed first virtual sales training summit
Project Manager - Sales & Internal Communications | 2017 - 2019
Responsible for data visualization and storyboarding through presentations and business reviews to Branch Managers and Regional Leadership team
Responsible for internal communications for employee engagement, change management and training programs.
Worked with Human Resources manager on coordination of regional events, including development of videos, apps, printed and digital communication.
Served as editor for regional quarterly newsletters
Results:
Developed event app for $1M Corporate Summit
Directed 16 employee videos to support employee engagement. Developed storyboard template for future videos.
Developed 8 regional newsletters. Editor, creative director, layout, and production
Full event coordination for Regional Leadership Summit and Regional Sales and Operations Award Ceremony
Paper Crew
Creative Director & Co-Owner | 2005 - 2017
Manage all aspects of the retail stationery store, including inventory, sales, marketing, and customer service.
Develop and implement strategic plans to increase store profitability and achieve sales targets.
Monitor the market trends and competition to stay updated with the latest stationery products and pricing strategies.
Source and purchase stationery merchandise from suppliers and maintain strong vendor relationships.
Create product displays to enhance the visual appeal of the store and maximize sales.
Train and supervise design staff to ensure season production of goods are timely
Implement effective marketing and promotional activities to drive foot traffic and increase customer engagement.
Track and analyze sales data and generate reports to evaluate store performance and identify areas for improvement.
Adhere to all legal and safety requirements, including licensing, permits, and workplace health regulations.
Stay informed about stationery market trends, attend trade shows, and participate in relevant industry events.
Results:
Maintained 350+ hotel contracts for B2B sales
Grew social media following to 11k
Voted the best stationery store in 2010 by Los Angeles Times
Featured in over 100 publications
DENSO Sales California, Inc.
Sr. Publication Specialist | 2000 - 2007
Responsible for standardizing over 200 OEM manuals for Lexus, MovinCool, and Toyota.
Conducted software training at corporate offices in Japan.
Education, Skills & Recognitions
Purdue University Global
Business Administration, 2024
Skills
Expert level in Microsoft products to include: PowerPoint, Excel, Word, Sharepoint, Teams, Power BI, Azure
Expert level in Adobe CS
Experienced in Canva, Adobe Premiere, Salesforce, SEO
Currently learning UX/UI, Figma
Recognitions
Recipient of Otis’ 2023 Global ERG Leader of the Year Award
43 Awards in the areas of Outstanding contribution to Employee Development, Business Performance, and Quality
Made to Move Communities Award received from Otis CEO, Judy Marks, Western Region Vice President Julie Brandt, and North Americas President, Jim Cramer for exceptional dedication and leadership in the new stem initiative.